HERSHEY’S ICE CREAM SHOPPE
These candy bars taste so much like real ice cream that we had to make that message very clear by telling people that it’s not actually ice cream, it just tastes like it.
IT’S NOT ICE CREAM
We used all the language, textures, and visual cues of real ice cream to get people craving ice cream when they saw our content.
SCREAM FOR ICE CREAM SNAPCHAT LENS
We created a Snapchat lens where users could literally scream for ice cream. A noise meter measured their screams and when they screamed for ice cream, we sent samples of our ice cream candy bars.
PAGE TAKEOVER
We took over the Hershey’s instagram page to showcase our new candy bars and make sure our followers know, these bars aren’t ice cream, but they taste just like it.
Instagram Stories
Client: Hershey’s CanadaCreative Directors: Jason Kerr, Marko PandzaArt Director: Claire BarnetteProduction: Unreasonable, SnapchatPhotographer: Vicky Lam